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La cuenta de Instagram de National Geographic ha publicado más de 7.000 imágenes y acaban de superar los 20 millones de seguidores. Para premiarlos, la revista seleccionó las imágenes que más han gustado a sus seguidores.
Sarah Leen, directora de fotografía de National Geographic, reconoce que la cuenta de Instagram "probablemente no ayude a la venta de la revista, ni a que la gente visite la web", pero como también recoge esta publicación, contribuye a crear comunidad y a que los fotógrafos puedan publicar imágenes que por una cuestión de espacio no llegan a aparecer en la revista. Además de servir como plataformas para revivir imágenes de un archivo con 125 años de historia de la fotografía.
David Guttenfelder cuenta en el artículo de Poynter que las imágenes que decide compartir en Instagram son las que hace con su móvil durante sus viajes. "Así la gente puede seguirme en el propio terreno".
"Para los que nos ganamos la vida vendiendo fotos, Instagram y publicar gratis en una red social es difícil de asumir", explicó Joel Sartore, uno de los fotógrafos que se acaba de incorporar a esta comunidad. Ha aprendido a interactuar con el público, se ha dado cuenta de cómo internet reforzaba su marca, pero sobre todo, ha aprendido a trabajar en un equipo de comisarios, como él mismo autodefine a sus colegas en Poynter. "Hemos creado una galería digital donde no hacemos autopromoción, sino que ponemos por delante el interés de la revista y la gente, preocupándonos por compartir un contenido de calidad".
El 70% de los seguidores de esta cuenta procede de fuera de Estados Unidos y un 75% del total pertenecen a la generación millenial, según datos de la publicación. "Hemos llegado a una nueva audiencia, mucho más joven, gracias a Instagram", declaró Leen.
Con información de Verne
Ice Shelter Photo by @jenniferhayesig @DavidDoubilet Harp seal pups seek shelter from the relentless February and March winds that scour the seaice covering the #GulfofStLawrence. Join us March 15&16 in #Calgary at the #ArtsCommons for #CoralFireIce for a journey from Islands to Ice as we explore Harp seals life on the ice in a changing climate with #NGLive with @natgeo @natgeocreative @seacam @NikonCamera #seal #gotoedgekeepgoing #ice #harpseal #precious #baby #respectnature #climatechangeUna foto publicada por National Geographic (@natgeo) el
The time for Mt. Lion research is now. From projects pictured here in the south led by researchers like Mark Elbroch and Panthera to projects in the northern range of the Greater Yellowstone Ecosystem led by Dan Stahler, researchers use winter months as the prime time for tracking and locating one of North Americas most elusive predators. In this case researchers are excited to find newborn kittens at the site of a suspected den. Once checked to determine sex, weight and overall health the kittens are returned to their den, researchers armed with knowledge that will help establish population estimates in a given area. To see the flip side of that cute cuddly face, go to @drewtrush To learn more about ongoing projects in the Greater Yellowstone Ecosystem that hope to learn more about these amazing animals follow the @yellowstone_cougar_project and visit panthera.org #mtlionsrule #kittens #cats #wildlife #greateryellowstoneecosystem #gyeUna foto publicada por National Geographic (@natgeo) el
The time for Mt. Lion research is now. From projects pictured here in the south led by researchers like Mark Elbroch and Panthera to projects in the northern range of the Greater Yellowstone Ecosystem led by Dan Stahler, researchers use winter months as the prime time for tracking and locating one of North Americas most elusive predators. In this case researchers are excited to find newborn kittens at the site of a suspected den. Once checked to determine sex, weight and overall health the kittens are returned to their den, researchers armed with knowledge that will help establish population estimates in a given area. To see the flip side of that cute cuddly face, go to @drewtrush To learn more about ongoing projects in the Greater Yellowstone Ecosystem that hope to learn more about these amazing animals follow the @yellowstone_cougar_project and visit panthera.org #mtlionsrule #kittens #cats #wildlife #greateryellowstoneecosystem #gyeUna foto publicada por National Geographic (@natgeo) el
The time for Mt. Lion research is now. From projects pictured here in the south led by researchers like Mark Elbroch and Panthera to projects in the northern range of the Greater Yellowstone Ecosystem led by Dan Stahler, researchers use winter months as the prime time for tracking and locating one of North Americas most elusive predators. In this case researchers are excited to find newborn kittens at the site of a suspected den. Once checked to determine sex, weight and overall health the kittens are returned to their den, researchers armed with knowledge that will help establish population estimates in a given area. To see the flip side of that cute cuddly face, go to @drewtrush To learn more about ongoing projects in the Greater Yellowstone Ecosystem that hope to learn more about these amazing animals follow the @yellowstone_cougar_project and visit panthera.org #mtlionsrule #kittens #cats #wildlife #greateryellowstoneecosystem #gyeUna foto publicada por National Geographic (@natgeo) el
The time for Mt. Lion research is now. From projects pictured here in the south led by researchers like Mark Elbroch and Panthera to projects in the northern range of the Greater Yellowstone Ecosystem led by Dan Stahler, researchers use winter months as the prime time for tracking and locating one of North Americas most elusive predators. In this case researchers are excited to find newborn kittens at the site of a suspected den. Once checked to determine sex, weight and overall health the kittens are returned to their den, researchers armed with knowledge that will help establish population estimates in a given area. To see the flip side of that cute cuddly face, go to @drewtrush To learn more about ongoing projects in the Greater Yellowstone Ecosystem that hope to learn more about these amazing animals follow the @yellowstone_cougar_project and visit panthera.org #mtlionsrule #kittens #cats #wildlife #greateryellowstoneecosystem #gyeUna foto publicada por National Geographic (@natgeo) el
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